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14 February, 09:45

Abigail Jones is a sales executive at Orbit Bank in Brussels. She is the best performer on her team and often gets the highest number of corporate accounts for the company. However, she feels that she does not get sufficient credit for her hard work. During lunch, she says to her colleague, "I have been getting the largest accounts for the bank for the past eight months. Yet, my manager never acknowledges the kind of effort I put in to get these accounts." Which component of attitude is being demonstrated by Jones?

A) positive component

B) cognitive component

C) affective component

D) behavioral component

E) reflective component

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  1. 14 February, 09:53
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    Cognitive component

    Explanation:

    The cognitive component of the attitude includes the belief, thought and attributes in a person. This is also called the opinion of thought, the belief that is associated with objects. This is the part of the general knowledge of a person that is related to the attitude of a person. In this process, there is the light of generalities or the stereotypes that all babies are cute and smoking is injurious to health.

    Thus here in the above statement, Abigail Jones is a sales executive in Orbit bank of Brussels She is the best performer and thinks she is not getting the benefit of it. She discussed with her one of her colleagues. She is demonstrating her cognitive component
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