Most people would guess that more women die of breast cancer than of heart disease, even though the opposite is true. People might be misled, because we hear about breast cancer quite a bit in the media. Thus, we fall victim to

Answer: the availability bias

Explanation: this is also called availability heuristic.

In this type of bais, humans ability to recur an occasional, frequently or quick occurence of an action that readily comes into our minds as the true fact thereby ignoring the real truth. Humans most time believes that an action if common, frequently and readily comes to mind and can be easily secured is the right or true thing or action and they ignore the alternative.

At times, human decisions and actions are usually influenced by their beliefs, what they see or hear occasional that has been buit up in their mind and by other factors. Most of this beliefs or notions they have come to accept are most times not true but it becomes very hard to convince them because that idea or notions have already been registered in their memory. Media units example television, radio and even new technology like mobile phones has also act as an influencing factor also that sway the emotions or minds of humans