Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Is this an exampled of a vertical marketing system?

Question

Brennan Wood

Social Studies

21 December, 13:06

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Is this an exampled of a vertical marketing system?

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Answers (1)

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Freckles · Answer 1

No

Explanation:

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. Therefore, this is NOT an example of a vertical marketing system.