Jason is buying a new car. He does not really know
much about automobiles and does not care to know much
about them. However, due to the high price of the car, he
gets involved in the shopping process by visiting show
rooms, searching the Internet, and looking at other
sources of information. Which type of involvement does
this represent?
A. Enduring involvement
B. Unemotional involvement
C. Associative involvement
D. Situational involvement
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