Colin

Social Studies

31 January, 18:34

Jason is buying a new car. He does not really know

much about automobiles and does not care to know much

about them. However, due to the high price of the car, he

gets involved in the shopping process by visiting show

rooms, searching the Internet, and looking at other

sources of information. Which type of involvement does

this represent?

A. Enduring involvement

B. Unemotional involvement

C. Associative involvement

D. Situational involvement