Media consolidation is the process of merging together smaller media outlets to create one larger business. What factor most drives media consolidation?

Answer: The correct answer is : Profitability

Explanation: As a company, the media mainly seeks to gather mass audiences to sell to advertisers. The equal-time Rule required that the media would sell advertising time to all candidates if they sold it to anyone. There is a tendency to select media sources that have similar views to their own, which is called selective exposure.