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27 June, 19:07

In a series of studies by Solomon Asch (1951, 1956), when participants judged the lengths of lines alone rather than in a group of confederates, their judgments were accurate about 99 percent of the time. Still, when other participants made judgments in a group of people who gave the wrong answers, they reported incorrect judgments. What do these findings suggest?

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  1. 27 June, 19:11
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    normative social influence was at work.

    Explanation:

    There are major two types of social influence including normative social influence and informational social influence and are a form of conformity.

    Normative social influence: In social psychology, the term normative social influence refers to the form of a social influence that is being directed towards conformity. In normative social influence, an individual gets influenced by another person that makes him or her to conform to be accepted and liked by the person.

    Example: Peer pressure.

    In the question above, the given statement's findings suggest that normative social influence was at work.
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