what type of qualitative research technique is used to measure the amount and nature of media coverage?

Question

Skye

Social Studies

13 July, 10:21

what type of qualitative research technique is used to measure the amount and nature of media coverage?

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Answers (1)

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Destinee Estrada · Answer 1

Content Analysis

Explanation:

Content analysis can be defined as a research tool used to assess the existence of some terms, ideas or ideas within a specified qualitative data (i. e. text). Through content analysis, analysts may measure and evaluate the existence, interpretations and associations of certain phrases, concepts or themes.