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13 July, 10:21

what type of qualitative research technique is used to measure the amount and nature of media coverage?

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  1. 13 July, 10:44
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    Content Analysis

    Explanation:

    Content analysis can be defined as a research tool used to assess the existence of some terms, ideas or ideas within a specified qualitative data (i. e. text). Through content analysis, analysts may measure and evaluate the existence, interpretations and associations of certain phrases, concepts or themes.
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