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26 November, 09:21

In a study, participants watched two teams pass a basketball among teammates. one team was wearing white shirts and the other was wearing black shirts. participants were told to count how many times the team wearing the white shirts passed the basketball, thereby directing their attention to the white shirts and ignoring the black shirts. interestingly, half of the study participants failed to notice when a man wearing a black gorilla suit walked through the swirl of players, even though the gorilla paused to thump its chest. this phenomenon is known as:

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  1. 26 November, 09:29
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    In a study, participants watched two teams pass a basketball among teammates. one team was wearing white shirts and the other was wearing black shirts. participants were told to count how many times the team wearing the white shirts passed the basketball, thereby directing their attention to the white shirts and ignoring the black shirts. interestingly, half of the study participants failed to notice when a man wearing a black gorilla suit walked through the swirl of players, even though the gorilla paused to thump its chest. this phenomenon is known as inattentional blindness.
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