Jesse often watches TV late at night and notices that many television commercials are louder than the regular programming. He mentions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the AIDA concept. Which specific aspect of the AIDA concept is at work?

Question

Aylin Estrada

Social Studies

9 January, 14:20

Jesse often watches TV late at night and notices that many television commercials are louder than the regular programming. He mentions this to a friend who's taking a marketing class and she believes this phenomenon can be explained by the AIDA concept. Which specific aspect of the AIDA concept is at work?

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Answers (1)

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Rebekah · Answer 1

AIDA (Attention, Interest, Desire & Action)

Explanation:

With the loudness of the TV set that differ from the rest of the TV programmes it is obvious that it will catch the attention of the viewers.

Attention - The consumer becomes fully aware of a product or brand mostly through advertising.