The Apple Store's clean, open spaces and white walls create a modern feel and draw all of the customer's attention to relatively few products on display. The Apple Store's servicescape is playing what strategic role?

Question

Adalynn Monroe

Social Studies

18 January, 01:41

The Apple Store's clean, open spaces and white walls create a modern feel and draw all of the customer's attention to relatively few products on display. The Apple Store's servicescape is playing what strategic role?

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Answers (1)

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Armani · Answer 1

package

Explanation:

Servicescape is the model which is conceptualized by Booms and Bitner to give importance on the impact and affect of the environment where the service process is carried out. It is the non human features or factors in the environment where services process occurs.

It is where the customer actually interacts with the services or products. hence it is very important in a way that this environment enhances, influences, or suppresses the customers' emotions.

In the context, the Apple store is employing the package strategic role of Servicescape to influence and attract the customers towards its products by making its store look like modern with their white walls and open spaces. It attracts the customer's attention.

Thus the answer is package strategic role.