Robert Rabbitear, president of a local TV station, recently conducted a study of TV watchers in his area. He obtained a list of all residential customers from the cable TV company billing list. He selected random customers from the 20,000 households on the billing list by taking every 40th household. A trained survey interviewer then visited each of the 500 households and asked detailed questions about the viewing habits of various family members. What is the sampling frame of the study?

Question

Harold Dunlap

Social Studies

3 February, 05:21

Robert Rabbitear, president of a local TV station, recently conducted a study of TV watchers in his area. He obtained a list of all residential customers from the cable TV company billing list. He selected random customers from the 20,000 households on the billing list by taking every 40th household. A trained survey interviewer then visited each of the 500 households and asked detailed questions about the viewing habits of various family members. What is the sampling frame of the study?

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Answers (1)

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Alexia Goodman · Answer 1

The list of customers from the cable television company

Explanation:

In statistics, a sampling frame is the source material or device from which a sample is drawn. t is a list of all those within a population who can be sampled, and may include individuals, households or institutions.

Here the sampling frame consists of all residential customers from the cable TV company billing list.