Yolanda is hosting a jewelry party during which her friends will come to her home and (hopefully) buy jewelry that she recommends. In this situation, there are many different ways in which perceptions of trustworthiness are being manipulated. Which of the following best describes why Yolanda might be successful in selling jewelry? a. social proofb. authority compliancec. word of mouthd. maven endorsements

Question

Evan Fox

Social Studies

12 June, 12:43

Yolanda is hosting a jewelry party during which her friends will come to her home and (hopefully) buy jewelry that she recommends. In this situation, there are many different ways in which perceptions of trustworthiness are being manipulated. Which of the following best describes why Yolanda might be successful in selling jewelry? a. social proofb. authority compliancec. word of mouthd. maven endorsements

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Answers (1)

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Owens · Answer 1

D. Maven endorsements.

Explanation:

This technique employs someone who people already trust to testify about the product or message being sold. Therefore, if Yolanda knows a lot about jewelry, many people would buy her jewelry and this is a persuasion technique that is linked to manipulating the perception of trustworthiness. There are some statistics that demonstrate that people are influenced easily by the recommendation of a person they know and they are likely to use another person's recommendation when making a major purchase. Thus, Yolanda will be successful at selling this jewelry to her friends.