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16 July, 23:41

In taste tests, people prefer Coke to Pepsi when they drink labeled samples but prefer Pepsi to Coke when they drink unlabeled samples. This is an example of:

A) explicit bias. B) unconscious bias. C) the placebo effect. D) poor measurement validity

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  1. 16 July, 23:44
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    A. explicit bias

    Explanation:

    Explicit bias -

    It refers to the belief and thinking about a certain brand or people in a conscious level, is referred to as explicit bias.

    It is the human behavior, who tries to gets gravitated towards a particular brand, even if some other brand is equally good as well,

    Then the person is showing explicit bias.

    Hence, from the given information of the question, the correct option is A. explicit bias.
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