What is the consumer decision process and what is the first step?

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Mateo Hines

Social Studies

9 May, 22:16

What is the consumer decision process and what is the first step?

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Camryn Holland · Answer 1

The consumer decision process is a list of steps that can guide marketers to understand consumers. And the first step is the "Problem/Need Recognition". In this stage, the consumer can recognize what the problem/need is. Example: what kind of product solves the problem/need. This stage is crucial because if consumers do not have a problem/need, they will not purchase.