While preparing a self-assessment of your job performance the previous year, you are required to list three goals for the coming year. You list the following as one of your goals: "I will triple sales in my territory by the end of the next fiscal year." Based on the SMART criteria, what is the problem with this goal?

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Social Studies

6 April, 18:27

While preparing a self-assessment of your job performance the previous year, you are required to list three goals for the coming year. You list the following as one of your goals: "I will triple sales in my territory by the end of the next fiscal year." Based on the SMART criteria, what is the problem with this goal?

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Frances Friedman · Answer 1

It is not realistic.

Explanation:

SMART Goals is an acronym for being able to set goals more accurately. S is for specific, M for measurable, A for attainable, R for relevant, and T for temporal. The SMART method is an efficient way to create goals. It works as a kind of checklist, in which each goal is checked and evaluated if it has the requirements to achieve the result.

The letter A of the acronym SMART means that the goal must be attainable, that is, you must analyze your company and through your analysis, find a goal that is possible for your company to reach, that goal must be realistic and concrete, that can be achieved. Unrealistic goals are impossible to achieve and only serve to demotivate the entrepreneur and his team.

An example of an unrealistic goal is that outlined in the question above, where an individual says "I will triple sales in my territory by the end of the next fiscal year", tripling sales in a fiscal year is not an achievable goal because it is a too big a goal for such a short time.