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10 January, 19:26

Which of the following would be an example of priming in action? The evening news replays sound bites from local politicians each night on the evening news. A news viewer expects violent crime to escalate because the evening news starts with a violent crime each night. The evening news centers its coverage of a major city around violent crimes each night. The evening news regularly characterizes Democrats as soft on crime. The evening news consistently covers natural disasters and crimes and does little reporting on political developments.

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  1. 10 January, 19:32
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    A news viewer expects violent crime to escalate because the evening news starts with a violent crime each night.

    Explanation:

    Priming refers to the technique used in influencing response to stimulus whereby one is exposed to one stimulus and it is sure to cause influence to response to a subsequent stimulus, without one being consciously guided or doing it intentionally. For example the news viewer above will expect the news to start with violent crimes as the news has given the first stimulus of starting with violent crimes every night. Priming may also be perceptual, semantic, or conceptual.
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