From the psychoanalytic perspective, it is possible for a person to unconsciously banish unacceptable wishes, urges, and impulses. this type of motivated forgetting, thought by freud to be a primary defense mechanism, is called

The appropriate response is repression. It is the mental endeavor made by a person to direct one's own particular yearnings and motivations toward pleasurable impulses by barring the longing from one's cognizance and holding or quelling it in the oblivious.