Ford Motor Company developed the Explorer sports utility vehicle (SUV) in 1990, and it is still one of the best-selling SUVs in the United States, based on an extensive study of customer preferences. Which value-chain activity of Ford conducted those studies?

Question

Cristina Wagner

Social Studies

27 July, 09:06

Ford Motor Company developed the Explorer sports utility vehicle (SUV) in 1990, and it is still one of the best-selling SUVs in the United States, based on an extensive study of customer preferences. Which value-chain activity of Ford conducted those studies?

+1

Answers (1)

Know the Answer?

Judah Patel · Answer 1

Marketing and sales.

Explanation:

Value-chain is the term that describes a series of activities that a business must execute in order to create, deliver, and sell a good in the market. Economist Michael Porter coined the concept on his Competitive Advantage: Creating and Sustaining Superior Performance (1985).

According to the value-chain concept, there are five primary activities that add value to a good: inbound logistics, operations, outbound logistics, marketing and sales, and service. It is during the value-chain activity of marketing and sales that studies of customer preferences are conducted. When it first developed the Explorer, Ford based its activities on the results of extensive marketing studies.