Who is my audience? What is my audience's general attitude toward my subject? What does my audience need to know?

Answer: Your audience refers to the particular set of people that are often interested in what you have to offer. They are your target market.

Explanation: Your audience's general attitude towards your subject is mostly a reflection of their perceived understanding of that subject and sometimes just a reflection of who they are.

Your audience need to know that you have their interest at heart and you're not mainly guiding them just because you have to.