Before writing his paper, Sheldon asks himself the following questions: Who are my readers? What are their expectations? Where will they be reading my paper? When will they be reading? How will they be reading it - on paper or on a screen? What is Sheldon figuring out for his paper?

Answer:Five W's and how to create reader's profile.

Explanation:

These questions are crucial for the person to understand the needs of their readers.

When you write a paper you want to ensure that it relate to your readers and they can also relate to what you have written.

If this is not done properly one risks writing a paper that is only focused on their own personal ideas and it won't serve the purpose they may have intended since readers will not be interested in reading that paper.