Dazed is a bar that mostly plays trance music and has a dedicated day every week for local bands to perform. To build strong customer relations, Dazed sends text messages to customers, telling them about happy hours, bands playing that week, dedicated genre nights, and other activities. Which of the following promotion mix tools does Dazed employ to reach target customers in this scenario?

a. public relations

b. personal selling

c. direct marketing

d. crowd casting

e. retailing

Dazed employs to reach target customers in this given scenario by direct marketing.

Answer: Option C

Explanation:

In the given scenario, dazed is using direct marketing technique for promoting his bar by reaching out to the target customers. Market is a business is very effective way of promoting ones sales and making high profits. There are many marketing techniques used by businesses these days,

One such techniques is direct marketing which requires the companies to give the information regarding their company, services and products to their customers without using the services of any advertising middleman.