The recent appearance of the megachurch-large, often evangelical or Protestant churches that employ business practices, showmanship, rock music, and spectacle to attract congregations-reveals the influence not just of technology and marketing but of the larger force that often draws people to a particular country in order to have a better life. This larger force is?

The recent appearance of the megachurch reveals the influence not just of technology and marketing but of the larger force that often draws people to a particular country in order to have a better life. This larger force is business manipulation practice in a competitive religious economy in the belief that attendees are a passive audience.

Explanation:

Megachurches began to proliferate across North America in the 1960s and ever since they have been getting very popular as an increasing large congregations growing phenomenon.

Popular and academic writers assume that charismatic leaders, extraordinary individual quality are savvy entrepreneurs who thrive in spectacle to attract dupe congregations who give them authority that arises from the plausibility lost, uncertainty, dissatisfaction and distress of their traditional and institutional forms and offer them some resolution to their worries and a way out. This charismatic authority offers them, and intellectually and emotionally bond with their vision.

The complex, compelling nature of this force is best understood in the context of Wendy Griswold's "cultural

diamond," which proposes four elements in the analysis of a cultural object:

- The cultural object itself, the megachurches.

- Its creators or leaders trying to endure a viable and likely religious institution.

- Its vulnerable personality receivers or followers.

- The social world meaning, purpose, and joy that encapsulates them all.