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10 September, 14:35

At one time, Heinz made its own brand of soups. The company also produced those same soups to be sold as store brands. The Heinz soups and the store-brand soups were differentiated only by their label. If Harris Pilton bought Heinz soup because she said, "Everyone knows the store brand soup is nasty," this indicates:

A. Monopolization by Heinz

B. Consumer cooperation

C. Product homogeneity

D. Product differentiation

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  1. 10 September, 14:40
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    D. Product differentiation

    Explanation:

    Product differentiation is the marketing strategy use by a company to distinguish similar products or services.

    product differentiation strategy is the method which company uses to improves on a particular products over another, maybe due to competitor brand or consumer comments.
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