When the "world's best travel jacket," BauBax, was launched at the end of last year, the company behind BauBax set up a new website, press releases, and a social media campaign. Before launching to a wide audience, the company rolled out the jacket to a smaller pilot group for feedback. The company discovered the jacket was having trouble zipping up and that some of the pockets were in awkward positions for customers. Getting the product feedback from customers in a timely manner allowed the company to retool the troubled areas before a wider product launch. In what part of the marketing introduction stage did the BauBax team perform well? a) place distributionb) promotion-pilot customer communicationc) price-discounts

Question

Kathy Jacobs

Business

14 June, 13:22

When the "world's best travel jacket," BauBax, was launched at the end of last year, the company behind BauBax set up a new website, press releases, and a social media campaign. Before launching to a wide audience, the company rolled out the jacket to a smaller pilot group for feedback. The company discovered the jacket was having trouble zipping up and that some of the pockets were in awkward positions for customers. Getting the product feedback from customers in a timely manner allowed the company to retool the troubled areas before a wider product launch. In what part of the marketing introduction stage did the BauBax team perform well? a) place distributionb) promotion-pilot customer communicationc) price-discounts

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Answers (1)

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Aaden Joyce · Answer 1

B) promotion-pilot customer communication

Explanation:

In this stage the company decided to test its product, BauBax, through a trial run of the product in order to determine final consumers reactions to it. They used the feedback provided to correct errors that could have possibly annoyed final customers and resulted in lower sales.

That is the purpose of this trial run, to discover possible design errors before the product is launched.