The Digitec company has recently decided to design and manufacture a laptop that retails for under $50, in an effort to make information technology available to people in places like rural Africa and rural India. This is known as what type of strategy? a. Cream of the crop strategy b. Skimming the barrel strategy c. Base price strategy d. Top of the peak strategy e. Bottom of the pyramid strategy

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Business

31 December, 07:00

The Digitec company has recently decided to design and manufacture a laptop that retails for under $50, in an effort to make information technology available to people in places like rural Africa and rural India. This is known as what type of strategy? a. Cream of the crop strategy b. Skimming the barrel strategy c. Base price strategy d. Top of the peak strategy e. Bottom of the pyramid strategy

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Fowler · Answer 1

E.

Explanation:

In economics, the bottom of the pyramid is the largest but poorest socio economic group. The BoP strategies are often erroneously understood as multinational corporations' strategies for competing in emerging economies while trying to tap unserved customers in those markets.

Kash Rangan with others said, "believe that in pursuing its own self-interest in opening and expanding the BoP market, business can make a profit while serving the poorest of consumers and contributing to development".