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The culture of UPS places service to the customer among the company's highest business objectives, which is reflected in their use of information systems to enable customer tracking of their packages. Based on your reading of Chapter 1, why is "culture" an important factor to consider when building information system solutions to business problems

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  1. Today, 07:29
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    It is essential because offer a frame for all stakeholders about how the company works and prioritize at the moment of delivering goods or services.

    Explanation:

    In this example, UPS explicitly says to its employees and customers that Customer Service is one of the most important things, which it means for employees that every decision they take must consider the effects on customers, and for customers, that they will receive a service considering their needs and preferences. Culture is one of the main factors aligning expectations among customers and employees.
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