Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the United States and started also selling them there. This is an example of

Question

Amirah Mcguire

Business

23 May, 15:12

Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo, so Unilever started selling single-serve packets at very low prices. Later, Unilever discovered that the same approach worked in the United States and started also selling them there. This is an example of

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Garrett · Answer 1

This is an example of reverse innovation.

Explanation:

Reverse innovation is the process by which the goods are produced as an inexpensive model for the purpose of meeting the requirements of the nations. It is an important phenomenon for the GDP growth of any nation. It also gives an opportunity for learning by engineering students.

In the given example, Unilever found that people in the emrging econmies will not affod buying toothpastes or shampoos of standard size and hence they decided sell single serve packets at lower prices. It also worked in U. S too. This is an example of Reverse Innovation.