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31 March, 18:49

Marketing research is the process of defining a marketing problem and opportunity. True or False

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  1. 31 March, 18:54
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    TRUE

    Explanation:

    Market research is the process of defining a marketing problem and opportunity by systematically collecting and analyzing data received, and then giving recommended actions. It involves gathering data about the target market needs, and analyzing such data to determine the need of the target market. It is a process that involve evaluating the possibilities of a new product success through research.
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