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12 December, 20:20

Which of the following terms refers to an ongoing process of making decisions that guides the firm both in the short term and for the long term? A. Marketing planning B. Functional planning C. Business planning D. Strategic planning E. Operational planning

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  1. 12 December, 20:40
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    Answer: Business plan.

    Explanation:

    A business plan is a goal/objective set by a business that it intends to use to successfully enter into a market. The business plan provides a guide on how daily operations in a business can be handled to best achieve it's objectives.
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Home » Business » Which of the following terms refers to an ongoing process of making decisions that guides the firm both in the short term and for the long term? A. Marketing planning B. Functional planning C. Business planning D. Strategic planning E.
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