Columbus Inc. sells a high end hair dryer in a super competitive marketplace. As a result, market research and competitive pressures influence the determination of their selling price. Their marketing department has done a comprehensive analysis and It looks like a price of $53 would be appropriate given the present business environment. The company has a goal of earning $26 on each unit. What is the target unit cost of each hair dryer? Enter your answers without dollar signs or commas.
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