How much do credit unions spend on social media annually?

Credit unions of a moderate size should budget 50k towards their digital media. Smaller credit unions should stick to around 10k. The largest credit unions can spend 100k-1m depending on their size.

An analytical study of over more than 100 credit unions in the United States found that credit unions spend over $550 million annually on social media marketing.

This averages to an amount of $9.92-$14.83 spent per member of credit unions. Credit unions spend such high amounts on social media marketing in order to keep up with and maintain their relevance in the present era of digital marketing.