The process that falls between buying for a new need and making a routine repurchase is called

Question

Helen Mathews

Business

11 November, 20:14

The process that falls between buying for a new need and making a routine repurchase is called

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Answers (1)

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Giovanna Faulkner · Answer 1

Modified Rebuy

Explanation:

Modified rebuying is the process whereby an individual or an organization makes a purchase that have been previously purchased but this times makes changes to some elements different from the previous purchase like change of suppliers, terms, price and so on. In this case, the buyer reviews the buying situation. Here, the buyer is interested in modifying the specifications of goods previously purchased.