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27 December, 09:10

When a blue ocean strategy is successfully formulated and implemented, investments in differentiation and low costs are not?

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  1. 27 December, 09:26
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    A blue ocean strategy challenges everything one thought he/she knew about strategic success and provides a systematic approach to making competition irrelevant. It typically allows a firm to offer differentiated product or service at low cost. When a blue ocean strategy is successfully formulated and implemented, investment in differentiation and low costs are not substitutes but complements.
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