Anita has been named CEO of a popular sports apparel company. As CEO, she is tasked with setting the firm's corporate strategy. Which of the following decisions is Anita most likely to make? A. which customer segments to target B. whether to pursue a differentiation or cost leadership strategy C. how to achieve the highest levels of customer satisfaction D. what range of products the firm should offer
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Home » Business » Anita has been named CEO of a popular sports apparel company. As CEO, she is tasked with setting the firm's corporate strategy. Which of the following decisions is Anita most likely to make? A. which customer segments to target B.