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11 December, 08:12

Marketing practitioners commonly refer to the 4 P's of the Marketing Mix: Product, Price, Place and Promotion. In the service environment, however, three additional P's are added due to the unique nature of services. They are:

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  1. 11 December, 08:15
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    Process, Physical Evidence and People

    Explanation:

    Marketing mix is the term which is described as the set of tactics or the actions which a business or a company follows or use in order to promote the product or the brand in the market.

    And the 4 Ps of the marketing mix are Promotion, Price, Place and Product. These are related to the product of the business or the company.

    For the service environment, there are 3 additional Ps which are consist of People who use the service, Process involve the processing of the service and lastly, the Physical evidence, which states the evidence for the service.
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