When a company acts in an ethically questionable manner, what types of problems are caused for the organization and it's customers?

The types of problems that a company would face when they act in an ethically questionable manner may fall in both negative and positive effects. This applies to both the company and the consumers too. Positive effects may include when the company compromises with the needs of the consumers such as returning the money they own. This would minimize their chances of dealing with high social responsibility. Overall, what the company can do is to balance the situation so that both the organization and the customers would not also be fully affected.