A magazine ad for Orville Redenbacher's PopCorn states that the sponsor's brand has three more cups of popcorn in every microwavable bag than PopSecret Popcorn.

This message:

a) is meant to stimulate primary demand using delayed response, institutional advertising

b) is meant to stimulate secondary demand using delayed response institutional advertising.

c) is meant to stimulate primary demand using delayed response, product advertising.

d) is meant to stimulate secondary demand using delayed response, product advertising.

e) None of the above

Question

Eleanor Roach

Business

13 October, 19:32

A magazine ad for Orville Redenbacher's PopCorn states that the sponsor's brand has three more cups of popcorn in every microwavable bag than PopSecret Popcorn.

This message:

a) is meant to stimulate primary demand using delayed response, institutional advertising

b) is meant to stimulate secondary demand using delayed response institutional advertising.

c) is meant to stimulate primary demand using delayed response, product advertising.

d) is meant to stimulate secondary demand using delayed response, product advertising.

e) None of the above

+4

Answers (1)

Know the Answer?

Ezekiel West · Answer 1

The correct answer is letter "D": is meant to stimulate secondary demand using delayed response, product advertising.

Explanation:

Secondary demand is used by firms when they look for portraying their product as better than its competitor. Delayed response product advertising tends to go along with secondary demand marketing since its main purpose is engaging consumers in the long run with the firm's product.