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20 September, 10:29

What is the next step for a marketer once market segmentation has been done?

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  1. 20 September, 10:35
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    The next step would be applying the marketing strategy. The process of segmentation makes it easier for the marketer to create a market strategy. It allows him to create a variety of variables and experiment on their targeted segment. It allows him to experiment and innovate the price and products for the said segment.
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