A firm can effectively use its operations function to yield competitive advantage through all of the following except

a. customization of the product.

b. setting equipment utilization goals below the industry average.

c. speed of delivery.

d. constant innovation of new products.

e. maintaining a variety of product options

The correct answer is b. setting equipment utilization goals below industry average.

Explanation:

A firm cannot achieve competitive advantage by setting its equipment utilization goals as this will not retain its customers.

If a firm wants to achieve competitive advantage it can achieve it by;

Addressing its customers concerns and customizes the products according to their needs.

Providing customers their ordered products earlier than other companies lead time, which means increase in speed of delivery and shortens the delivery time.

Bring improvement and advancements in its products by using new technology.

Maintain a variety of different product options to cater the needs of its various customers. Offering them a wide range of products will probably reduce chances of customer switch.