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24 February, 10:59

Nadira stood outside the mall and asked people which stores they visited and if they bought anything. If they said yes, she asked them what they bought and how they came to the decision to buy that item. What form of research was Nadira most likely conducting?

a. questionnaireb. in-depth interviewsc. focus groupd. biometricse. Experiment

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  1. 24 February, 11:27
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    Answer: In-depth interview.

    Explanation:

    Nadira engaged the buyers at the mall in in-depth interview to gather information on the buyers behavior. An in-depth interview is a form of information gathering that involves, a one-on-one interaction between two people, where one person ask some set of questions and the other person offers sincere answers to questions asked.
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