While preparing the annual advertising budget, Tracy, the chief marketing officer of an online furniture store, is deciding which categories of products from the company's portfolio would need to be advertised most often. In the given scenario, which of the following decisional roles is best illustrated by Tracy?

A) The disturbance handler roleB) The resource allocator roleC) The disseminator roleD) The spokesperson role

Question

Josephine Dalton

Business

22 August, 23:58

While preparing the annual advertising budget, Tracy, the chief marketing officer of an online furniture store, is deciding which categories of products from the company's portfolio would need to be advertised most often. In the given scenario, which of the following decisional roles is best illustrated by Tracy?

A) The disturbance handler roleB) The resource allocator roleC) The disseminator roleD) The spokesperson role

+1

Answers (1)

Know the Answer?

Tristian Barker · Answer 1

b. The resource allocator role

Explanation:

The resource allocator role -

It refers to the person, who represents and decides the resources, is referred to as the resource allocator.

All the resources and funds are handled by the resource allocator.

Any major decision or any confusion about the certain goods and services is resolved by the resource allocator.

Hence, from the given scenario of the question,

The correct option is b. The resource allocator role.