When pursuing a Blue Ocean strategy, a firm in a crowded marketplace attempts to out-compete rivals on both cost and product features, usually with the goal of gaining market share at the expense of other competitors in the same industry. a. True
b. False
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Home » Business » When pursuing a Blue Ocean strategy, a firm in a crowded marketplace attempts to out-compete rivals on both cost and product features, usually with the goal of gaining market share at the expense of other competitors in the same industry. a. True b.