The flaw that Joe, the CEO of Theo Chocolate, discovered in his company's early strategy was that it: a. aimed to manufacture only mainstream chocolate varieties. b. failed to align with the wants of mainstream consumers. c. failed to excite and motivate employees. d. aimed to sell chocolate bars through grocery stores.

Question

Esperanza Hernandez

Business

18 December, 11:59

The flaw that Joe, the CEO of Theo Chocolate, discovered in his company's early strategy was that it: a. aimed to manufacture only mainstream chocolate varieties. b. failed to align with the wants of mainstream consumers. c. failed to excite and motivate employees. d. aimed to sell chocolate bars through grocery stores.

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Answers (1)

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Luciana Lang · Answer 1

b. failed to align with the wants of mainstream consumers.

Explanation:

Yes, lack of knowing what your customers like could plunge a company into failure. Rather than design products the company likes, it should design products that align with the wants of the mainstream customers.

To get such knowledge requires a marketing survey to have been conducted by Theo Chocolate before the lunch of the products.