Spin, a small, upscale bicycle manufacturer in southern Oregon, employs three owner/entrepreneurs, five production craftsmen, four distribution technicians and Guy Gaylord as Director of Sales & Marketing. It could be said that Gaylord's Marketing Department has the primary responsibility to generate brand perceptions. T/F

Question

Ansley Weaver

Business

22 August, 00:53

Spin, a small, upscale bicycle manufacturer in southern Oregon, employs three owner/entrepreneurs, five production craftsmen, four distribution technicians and Guy Gaylord as Director of Sales & Marketing. It could be said that Gaylord's Marketing Department has the primary responsibility to generate brand perceptions. T/F

+5

Answers (1)

Know the Answer?

Leanna Hall · Answer 1

True

Explanation:

Brand perception is a special result of a consumer's experiences with a brand. It's highly pivotal to a marketing strategy as it's often what elevates a simple product or company into a brand: the same as putting a face to a name.

Brand perception can take on quite the variety of interactions. For example, an experience with a brand can entail everything from a conversation with a friend, reading an online review, to watching an advertisement. All of this sensory information is then translated into a mental impression of a brand and determines perceptions of the quality, value, and reputation of that brand in the consumer's mind.