Some cell phone providers are now offering hardware, like small laptops, and media to play on it, like songs and tv shows. phone companies believe that each product they offer will encourage and promote other products, as phones can easily send data to laptops, which can store media that can easily be watched on phones, and so on. what is this called?

Question

Erik White

Business

15 April, 02:09

Some cell phone providers are now offering hardware, like small laptops, and media to play on it, like songs and tv shows. phone companies believe that each product they offer will encourage and promote other products, as phones can easily send data to laptops, which can store media that can easily be watched on phones, and so on. what is this called?

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Caroline Wilson · Answer 1

The scenario in which each product the company offers will encourage and promote other products, as phones can easily send data to laptops, which can store media that can easily be watched on phones, and so on is example of synergy.

The term synergy denotes the concept that the whole is greater than the sum of its parts (two marketing initiatives create a response greater than the sum of the combined response the two would have elicited alone).