A n agency is creating a new print ad for a whitening toothpaste. While thinking about the new layout, the art director begins by asking his staff for several comps just to see the placement of various elements, and to get an idea of the general presentation.

True or False

Answer: True

Explanation: Sampling feedback and perception from staff of a company about its product, like in this scenario whitening toothpaste is a practice.

Since the staff are also consumers of the product, most companies encourage their staff to consume their product and promote it among friends and families.