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4 July, 01:32

Which of the following market entry strategies involves an agreement in which one firm gives another firm the right to produce and market its product in a specific country or region in return for royalties? A. Joint venture B. Direct investment C. Franchise agreement D. Exporting E. Licensing agreement

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  1. 4 July, 01:50
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    E. Licensing agreement

    Explanation:

    A licensing is a business contract between two parties the licensor (the seller of the license) and the licensee (the buyer). In this type of agreement, a licensor allows the licensee the right to produce and sell goods, use a brand name or trademark owned by the licensor. The licensee pays royalties to the owner in exchange for these agreement. A licencing agreement usually limits the capacity of the lincensor in that it state clearly the capacity to which the agreement extends
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