True or False: Each market segment responds to different types of media (e. g. print, direct mail, etc.) to a varying degree. It follows that each product must be identified with its target segment. Product target segments are identified by their placement on the Perceptual Map.

Question

Leland Dominguez

Business

21 February, 11:45

True or False: Each market segment responds to different types of media (e. g. print, direct mail, etc.) to a varying degree. It follows that each product must be identified with its target segment. Product target segments are identified by their placement on the Perceptual Map.

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Answers (1)

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Jagger Hooper · Answer 1

False

Explanation:

Based on the information provided it can be said that this statement is false. This is because each marketing budget includes a detailed combo box that has all the necessary details for the marketing strategy and allows the teams to correctly define the product's target segment, as well defining a new target segment at the beginning of the year if they think that they will need to move to a different target segment other than the initial target segment.