Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 a month for its storage service. The warm, dry air where the operation is located serves as a cheap and effective airplane preservative. Which segmentation variable might Evergreen use to segment the market?

Question

Clara Rice

Business

14 November, 05:14

Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 a month for its storage service. The warm, dry air where the operation is located serves as a cheap and effective airplane preservative. Which segmentation variable might Evergreen use to segment the market?

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Answers (1)

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Trevin Cooley · Answer 1

The North American Industry Classification System (NAICS)

Explanation:

The NAICS sector variable in the demographics segmentation base would reveal other companies that fly commercial aircraft in industries that already use Evergreen's services and which might be potential customers. See Figure 9-7 in the textbook.

The North American Industry Classification System (NAICS, pronounced Nakes) was developed as the standard for use by Federal statistical agencies in classifying business establishments for the collection, analysis, and publication of statistical data related to the business economy of the U. S