What is web analytics? Analyzes text flowing across the Internet, including unstructured text from blogs and messages. The process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise. Analyzes unstructured data to find trends and patterns in words and sentences. Analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

The correct answer is analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

Explanation:

Web Analytics is the structure and analysis of digital data with the intention of creating a predictive and auxiliary orientation for professionals to make more accurate decisions, with the aim of optimizing strategies and improving business results from reading information.

The importance of using data for decision making is increasingly present in companies that conquer the best results in their market.

The intelligent use of Marketing investments is the great attraction for professionals who use the information processed in the digital universe to direct their actions.

Measuring the work and behavior of the consumer with increasing precision drives away the use of divination in the day-to-day life of data analysts.

This makes the Web Analytics strategy essential for a company that wants to achieve considerable growth.